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INDUSTRY INSIGHTS

Monetise your content with Contenseo

Transform your WordPress site into a powerful licensing platform with Contenseo. 

Here’s how to monetise your content, secure your intellectual property, and open up new revenue streams with one easy-to-use plugin.

Key features of Contenseo’s WordPress plugin

  1. Instant licensing for every piece of content
    Each piece of content is automatically transformed into a licensable asset. With Contenseo, publishers no longer need to manually license each item; the Contenseo plugin creates a seamless licensing mechanism, allowing buyers to license content instantly.
  2. Customisable licensing options
    Contenseo allows content owners and publishers to set up multiple licensing terms and pricing options, enabling them to tailor licensing packages that suit their brand and audience.
  3. One-click license purchase
    With a Contenseo icon appearing beside each piece of licensed content, potential buyers can license content with a single click, eliminating the need for back-and-forth communication. This intuitive design streamlines the buyer journey, making it easy for buyers to understand and purchase the rights they need.
  4. Secure, automated transactions
    Each transaction is handled securely through the plugin, ensuring both parties have a seamless, protected experience. The plugin’s payment integrations make transactions smooth and secure, reducing risks and ensuring a professional experience.
  5. Centralised licensing dashboard
    The plugin provides a single, comprehensive dashboard for content owners to manage, monitor, and control all licenses. Publishers can track sales, view insights on which content is popular, and adjust licensing terms from a unified location.
  6. Content protection and license management
    Contenseo protects licensed content by allowing publishers to enforce licensing terms through the plugin, reducing unauthorised use and enhancing control over licensed material.
  7. Detailed reporting and analytics
    The plugin tracks licensing activity, providing insights into buyer preferences, top-selling content, and revenue generation. These analytics help publishers optimise their licensing strategy to maximise revenue.
  8. Seamless integration with WordPress
    Built specifically for WordPress, Contenseo’s plugin requires minimal setup and works seamlessly with your existing content. No coding skills are required, making it accessible to all WordPress users.
  9. Enhanced SEO for licensed content
    Contenseo optimises the licensing pages with SEO best practices, ensuring that your licensable content is discoverable and attracts more potential buyers through organic search.
  10. Scalable for all publishers
    Whether you’re a small blog or a large digital publication, Contenseo is designed to scale. It can handle high traffic and supports a large volume of licensed content, making it suitable for publishers of any size.

Don’t miss out on the opportunity to turn your content into a valuable, licensable asset. Download the WordPress plugin today.

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INDUSTRY NEWS

Master the rich world of content licensing

There are two distinct features of Contenseo’s system. The first is the ‘Licence Finder’ which allows you to find who owns the copyright of a piece of work and license (buy) the content from them.

The second feature, which we discuss in this guide, is the ‘Licensing as a Service’ feature. This allows creators, publishers, and content owners to set up an online licensing department and license (sell) their content.

As a creator, you own the copyright to your work

If you have published, or stored your work online, you own the copyright to that content.

However, what do you currently do if someone wants to license a piece of your content? 

That’s where Contenseo comes in, it allows you to register your copyrighted works and license (sell) them to licensees.

Such work can include articles, images, videos and podcasts.

What is content licensing?

In it’s simplest terms, content licensing is a legal agreement that allows you to use someone else’s intellectual property, such as written text, images, videos, music, podcasts, or software. 

It’s like borrowing something with a contract that outlines how you can use it, for how long, and often, and for what fee.

How to make more money from your existing content

To make money from your existing content, you need to make it available to license.

How can I make my content available to license?

By using Contenseo’s ‘Licensing as a Service’, you can make all your content available to licence in just a few simple steps.

Step 1: Open your Contenseo account

Step 2: Enter the URLs, the pages on the web, where your content was originally published. For example, if you have an exclusive interview with a high profile figure, just upload the url or web page where the content was originally published. 

Step 3: Add Contenseo’s ‘widget’ or WordPress plugin to your content management system 

Once you complete these simple steps, your content is now available for people to license (buy). 

Contenseo’s ‘Licensing as a Service’ aims to transform one of the world’s largest and most challenging industries.

Contenseo’s ambition is to help content creators and copyright holders all over the world make extra revenue and increase their profiles and the audiences who love their work. 

“We are hyper-focused on building a category-defining licensing system for the creator industry,” says Stephen Conmy, founder of Contenseo. 

A system that empowers creators and copyright holders to take control of their profitability and their destiny.

What are the benefits of using Contenseo?

There are benefits for both the content creator (licensor) and the person using the content (licensee).

Content creators (licensors):

  • Earn revenue from their work through licensing fees.
  • Expand the reach of their content to a wider audience.

Content users (licensees):

  • Use high-quality content; they may not have the resources to create themselves.
  • Avoid copyright infringement issues.

Licensing your content will earn you revenue while you rest

When you make your content available for people to license (buy), you can earn extra revenue while you rest. 

In the simplest terms, Contenseo connects those who want to buy licensed content with those who want to sell their licensed content. 

Contenseo gives the copyright holder a ‘licensing department in a box’ solution that they can simply install on their content management system (CMS).

Once you install Contenseo’s ‘Licensing as a Service’ you can keep track of all your licensing activity and payments, all from one clever dashboard.

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Tips and advice

The terms of a content licence agreement

The most typical terms and conditions contained within a licence agreement are listed below. 

The most important include how you can use the content, what you can’t do with the content and who owns the intellectual property of the content. 

A content licensing agreement outlines the terms between you (the licensee) and the copyright holder (licensor) for using their content.

Key terms in content licensing agreements

A content licensing agreement is a contract that outlines what the licensee can and can’t do when they license a piece of content. The terms typically include:

What you get: The licensor grants you permission to use specific content on your approved platforms for a certain period (usually defined in the term sheet).

How to use the content:

  • You can only publish the content as-is, without any changes.
  • You must attribute the content to the licensor according to their instructions.
  • You can’t use the content in any way that hurts the licensor’s reputation.
  • Don’t try to make it seem like you wrote the content or endorse any products in it.

What you can’t do:

  • Change, copy, translate, or sell the content in any way.
  • Use the content outside of your approved platforms.
  • Use the licensor’s trademarks without permission.

Fees: You’ll pay the licensor a fee as agreed upon in the term sheet.

Termination: This agreement can be terminated by either party under certain conditions, like if you break the rules or the licensor insists you stop using their content.

Additional legal provisions in content licensing agreements

Agreements are usually governed by English law (or US law if your business is in the US). The most important legal variables in content licences are: 

  • The licensor owns all intellectual property rights to the content.
  • Each new agreement supersedes any previous agreements between you and the licensor.
  • You can’t assign the agreement to another party without the licensor’s permission.
  • There are limitations on the licensor’s liability (how much they can be held responsible for issues).

Definitions in a content licence agreement 

There are a few definitions in agreements that you need to know and understand. 

  • Term sheet: A separate document outlining specific details of your agreement with the licensor.
  • Attribution instructions: The licensor’s guidelines on how to credit them for their content.
  • Intellectual property rights: Legal rights protecting things like articles, logos, and inventions.

Contenseo always recommends consulting with a lawyer if you have any questions about content licensing agreements.