Do you want to grab the attention of potential customers and boost your brand’s visibility?
One effective way to do so is by leveraging high-quality, engaging content from other sources.
This can be achieved through a content licensing agreement, which grants you permission to use content owned by others.
By doing so, you can add fresh and fascinating visuals to your content marketing campaigns, social media, and website, ultimately driving more interest and engagement with your brand.
Find that licence
A broad range of professionals and organisations currently license content from creators and publishers.
These include global publishers, commercial websites, digital and social platforms, news apps, corporate communications departments, educational publications and inbound marketers.
Contenseo’s ‘Licence Finder’ can provide historical and up-to-the-minute access to copyrighted content from the world’s top creators and publishers.
Licensing high-quality content to delight your audiences
Users of Contenseo can license (buy and sell) a broad range of content types; from news and sports reporting, business long reads, interviews with thought leaders, political exclusives, celebrity interviews, sports stories, fashion news, and entertainment reviews.
Licensing content gives you fast access to high-quality, trusted and pre-vetted content that you would normally not be able to afford to commission or create in-house.
- Product reviews
- Thought leadership
- News you can’t commission
- Sports reporting you can’t commission
- Entertainment coverage you need
You can also license reviews of your product or brand
Hundreds of consumer products are reviewed by established, reputable publishers that employ professionals every year, providing readers with recommendations based on real-life testing by industry experts.
Reputable product reviews from established media companies are unbiased, offering independent advice that people can trust.
Did you know brands can license the logos of the publishers and written copy to use on promotional and marketing material, to maximise the benefit of this editorial endorsement?
Quotes from impartial reviewers in tech, business, and culture guides are available for marketing and promotional material.
Earned media is an increasingly impactful way to promote your product or service in conjunction with advertising.
Entertainment licensing
Publishers like newspapers and magazines regularly appear in theatre, TV and film productions, adding content and continuity to a production.
Historical articles from publishers are often used to give at-a-glance detail to a story and help to set the date, context, and location of a scene.
Publishers are happy to licence quotes and headlines for use in documentaries and dramas.
Photography for commercial use
If you are interested in commercial licensing of photography, graphics, or illustrations that appear on a website or other platforms, please check the photo credit in the first instance.
If the credit is to a known agency, please contact them directly.
For other requests, please use Contenseo’s Licence Finder, which will contact the copyright holder (i.e. the photographer) and alert them that you want to license the image.
Archive requests
Most publishers actively license their editorial content, going back in time for commercial or academic uses, directly to companies and not-for-profit organisations.
Publishers will negotiate fees specific to the end-use of the material and the duration of the rights.
Contenseo’s AI-powered digital assistant can also help you negotiate terms and conditions with proper information.
Content for publishers of all kind
Publishers also license their award-winning journalism to other international publishers, commercial websites, and inbound marketers.
Articles are available to purchase on an ad hoc basis, by editors and content specialists looking for a unique perspective on a story or a high-profile interview to supplement an issue.
Licensing is also used by inbound marketers and SEO-content specialists, looking for quality content to complement their own.
Timeless images
You can also purchase timeless imagery, framed and often ready to hang, from publishers, who have extensive photo libraries.
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